09 Aug How to Create the Best Blog in the Beauty Industry
YOUR VOICE MATTERS
Have you ever wanted to participate in something bigger than yourself, and get instant gratification knowing your advice will be taken to heart? Here is your chance. I’m asking for your help me build the best blog in the beauty industry, full of resources for you, tips to help you in your life, career, relationships and make you wildly successful in whatever way that means to you. Your answers to these questions in the survey that follows will be put to work instantly to create more content for you. Thank you upfront for engaging in this conversation.
To build the best content, I need to know what topics interest you, what keeps you up at night, what makes you get up in the morning to do what you do, what ails you in your business, your life, and your partnerships. This dialogue is a direct connection between us and will allow me to research for you, compile data, and continually discover new systems to help make your life easier, and your careers soar.
I realize you can get craft knowledge from many companies and individuals on how to perfect your hair color or cutting skills. But there are very few resources for us on how to actually get more business, marketing, or personal side of how we can sustain ourselves throughout our careers. And fewer yet, that your feedback will be taken to heart, and integrated into the future plans for my blog and website.
In the article by the Houston Chronicle, The Importance of Customer Feedback, by Rick Suttle, he states,
“Customer feedback is paramount when determining a customer’s needs and tastes, particularly when a business introduces new products.”
In fact, what if you gave a survey to your clients. It’s a vulnerable act to ask for feedback and hear what your clients actually feel and think about your business. They are your most valuable asset. As you are to me.
“Your clients’ feedback is a valuable asset to your salon business.”
Ask them just a few questions like, how they found you, how long they have been coming to you, how happy are they with the service, service menu, products, hours, salon esthetic, prices. You will actually get a real-time sense of how your salon is doing, and where you might want to focus some attention. You might also know more about where to apply your energy for marketing, or introduce a few esthetic changes. Ask them about who they see as your competition. Yes, that’s right. And why. These will all lead you to growth, which is what you want, right?
I’m obviously not a big corporation with tons of products. However, If you are reading my blog, you are my customer, and the content is my product. It’s free. However, I would like to grow this work into a sustainable product for you and for myself. Many hours go into creating a blog post, but it has to mean something to you, otherwise, it’s a waste of time. Surveys are an important way for companies, however large or small, to serve their audience.
Will you take a few minutes out of your schedule to fill out this survey? I think you will find these questions to be an opportunity to think about your career and life. In the process, you may discover some new insights about yourself. The sooner I get your answers, I’ll upload charts and an infographic with results. This will be fun. You don’t have to go anywhere, to any other link. Just answer right on the form, and submit your crucial answers.
Thank you for your help!
Take a few minutes and create your own survey. Super easy using google forms. You can embed the code directly in an email.
This talk will give you some perspective.