23 Mar Are You a Salesperson or a Modern Beauty Professional?
IDENTIFY YOUR CLIENTS HAIR PROBLEMS
Yes, this is the much-dreaded conversation that most hairstylists cringe at, but here we are. There is no way that you can survive in the industry without using, loving, and selling products. Like it or not, you are in the service industry, and part of serving clients is taking care of their hair. Your role as a professional hairstylist and your dream of becoming a master requires that you understand the inextricable link between product and service. So, let me ask the question: Are you a “salesperson” or a modern beauty professional?
“When you finally get that your hairstyling career is your service to the community, your everyday takes on a whole new meaning.”REBECCA BEARDSLEY
“Listen with the intent to truly and deeply understand your customer.”
Reframe the salesman approach—plan for your client’s appointment. Write down beforehand what services and products you would like to offer them. After seeing them and following the advice above, write down what you used on their hair and what they purchased. Now you know when they come in what they need to add next to their haircare regime.
Book: To Sell is Human, by Daniel Pink.