26 Apr Grow Your Business by Listening to Podcasts
LISTEN UP
Education equals freedom. We’ve talked about it before. Some of us learn visually, some of us learn by listening, and some of us learn by doing. There is a way education has become an elite proposition for salons and hairdressers that can sell products in exchange for education. We all need to inspire each other; we can bring free education readily available through online education.
The industry leaders below realize a host of hairstylists missing out on education who thirst for learning more and need easy access to education. The list contains five excellent podcasts that will inspire your business strategies, whether you are an independent within a salon, an employee, or a salon owner. These digital learning hubs are full of great social media lessons, customer service recommendations, business strategies, advice, and shared experiences.
In the fall of 2014, the medium of podcasting achieved a milestone moment. The podcast Serial – which reinvestigated the 1999 murder of Maryland high school student Hae Min Lee – became the fastest podcast to reach 5 million streams or downloads in iTunes history. Although the success of Serial – a spinoff of WBEZ’s This American Life – clearly represented a new peak in the popularity of podcasts, Pew Research Center data show that the medium has, in fact, been steadily growing its audience over the past two years. Advances in technology – in particular, the rapid growth in use of smartphones and mobile devices in addition to the increased ease of in-car listening – have contributed to the uptick of interest in podcasts.
Podcasts are a huge and steadily growing category of how people receive information. So, why not hairstylists?
THE PODCASTS
Free Education – by Matt Beck
This podcast offers Salon Tips, Celebrity Hair & More. This podcast is dedicated to providing the highest quality step-by-step education every week for anyone who wants to learn! Hairstylists can expect education on cutting, coloring, styling, barbering, and business tips. You can also look forward to free educational videos sent by email and live web classes broadcast in the salon. This truly is a great affordable investment that hairstylists can use to study at their own pace and convenience.
Salon Business Podcast – By Jeff Demaree
Business Planning, Customers, Marketing and Sales
Jeff is a Salon Owner and Marketing Strategist. Check out his podcast for stylists, which offers advice and marketing ideas. Jeff and his wife have owned a successful hair salon in downtown Indianapolis for the past 12 years. They are also the hosts of the Salon Questions Answered blog. They spend time interviewing experts and other salon owners about how they market and build their salons. Their goal is to share their experiences with salon owners and hairdressers on building their business through effective digital marketing. They offer great advice and also do a great job of interviewing their guests.
Shear Star – by Richard Britton
Hair Stylists, Barbers, Salon Owners, and Industry Icons share their Journey into the Beauty Industry.
As stated on
Stitcher, “Richard is a speaker and industry educator. He interviews Industry Icons like Vivienne Mackinder, Sue Pemberton, Wayne Grund, Donald Scott, Abe Barron, and Ryan Teal. To find out the mindset and habits it takes to succeed in the professional beauty industry, win NAHA, and work for top companies like Vidal Sassoon, Paul Mitchell, Keune, Toni, and Guy. Other topics include growing your salon business, building a successful clientele, working with celebrity clients, and at New York Fashion week.”
Richard has a lot of heart and respect for the industry. His interviews are always interesting, and Richard asks great questions.
The Beauty Business Podcast – By Adam Chatterley
Spa and Salon Business Strategist, Speaker, and Writer
Adam writes about management and marketing. As stated on
Linkedin, “Adam Chatterley, founder of
salonbusinesssecrets.com and creator of the innovative new podcast, said, “Over the last 16 years I have helped over 350 organizations large and small, thrive and grow within the beauty industry.”
I’ve had the great honor of speaking with Adam, and he is not only generous but dedicated to the industry and really offering some fundamental, important information for stylists, as well as salon owners.
Salon Spa Chat – by Jackie Bernardi, Jon-David, and Jennifer Ellis
Social Media + Marketing + Management Top Salon Spa Coaches & Consultants Help Reach Your Goals at
#SalonSpaChat.This one isn’t a podcast. Rather it is the first Twitter
chat for Salon, Spa & Barber Coaches. They talk about the salon, spa, barber management, social media tips, and customer service. All three are dedicated and offer great advice in their own way. At Salon Spa Chat, they interview industry professionals and have a very playful approach with their guests.
All of these five excellent podcasts will inspire your business strategies with a wealth of free online education. Your cosmetology career will take off in ways that have not been possible before. Podcasts take hours and hours to produce, share the links with your friends, comment on the podcasts on iTunes or other platforms. These authors deserve a big hand!
HAIRSTYLIST TIP
Online education is a great way to get some inspiration, but nothing takes the place of live, hands-on education. We all need different ways to learn and be inspired; take advantage of all of them.
Here is a list of
30 more just in case you have some free time😳
INSPIRATION
Listen to the #SalonSpaChat with a live
interview with yours truly.
If you want help deciding on which podcast is right for you, click
here.
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